Increased sales on subscription platform without product promotion

An 8x increase in sales during the campaign without lowering the product price? Check out my client's case study on developing her subscription platform.

Asia Chmura is a psychologist, speaker, author of the book "To nawet lepiej" and CEO of the platform On my way. Her interviews can be found in Forbes, Onet, and DDTVN, among others. She has already gathered over 100 000 people around her social media.

Before the campaign, monthly subscription sales were stable but moderate. We wanted to increase sales, encourage users to stay longer on a platform and reach a new audience. The biggest challenge was increasing sales without lowering the price.

How did we achieve this?

👉 We increased value instead of lowering the price. We added an online course worth PLN 390 to the purchase of an annual subscription priced at PLN 700. That's almost half the value of the package as added value! The result? We sold over 3x annual packages than monthly ones.

👉 We used a birthday narrative. The platform celebrated its first anniversary. We called the additional course "Birthday Gift," ensuring that all campaign communication was coherent and natural.

👉 We focused on authenticity and storytelling. Asia showed the inside story of the platform's early days, which were challenging. We launched the campaign with an Instagram live stream, "How to turn difficult beginnings into wonderful endings?".

👉 We took advantage of the time limit. The campaign ran until a specific date and time to motivate decision-making.

👉 We reached audiences through all active channels. Instagram and Facebook (live, stories, posts), groups from previous courses, Meta Ads, and email marketing. This allowed audiences to see the campaign in various places, increasing awareness and trust in the offer.

👉 We simplified the purchase path. Thanks to Manychat's automated messaging, each live stream participant automatically received a link to purchase.

Why didn't we lower the price?

We didn't want to run price promotions to prevent current subscribers from feeling like they were getting a "worse deal" than new customers. Additionally, we wanted to maintain the high value of the product – we knew how much knowledge and tools the platform offered, and we didn't want to dilute that with a price reduction.

If you want to check the platform, click here → https://onmyway.pl

Will increasing the value of the offer instead of lowering the price work for your business?

It depends! If you already have a customer base, adding value may be a simpler way to increase sales than constant price promotions.

I would definitely start by analyzing what additional value you can offer your clients without significant cost to you, but with significant value for them.

🚀 Contact me, and I'll tell you exactly where to start.